A bookmaker listed on the stock exchange as a publicly traded company, William Hill is regarded to be one of the most renowned sportsbooks online, and the largest bookmaking company in the United Kingdom.
You can probably guess that the amount and variety of markets will be oriented more to the local demographic, although today William Hill sports betting is available in many countries worldwide. Our review will explore this eSports bookie’s features, as well as present its most notable benefits and drawbacks.
First Impressions Usually Always Tell the Truth
The all-new website of William Hill Sports looks clean and bright – if you see it though. It turns out that only some countries can benefit from the updated look of William Hill’s sports betting platform, while others will be greeted to a detail-cluttered interface that might confuse even a seasoned punter, let alone a beginner. Otherwise, the new William Hill sports betting platform is adhering to the latest interface design trends, with the market list situated to the left side of the screen, the overview field in the middle, and the bet slip to the right.
The registration form will pop up right after you press the yellow “Join” button located in the upper right corner. In the first step, you will be required to input down information about your name, address, and email. After putting those down, in the next step, you will be prompted to input a username, password, and choose your preferred currency. What separates the registration process at William Hill eSports betting from that of other bookies, is that at the end of step two you can set your deposit limit.
Licenses and Legal Affiliations
The brand of William Hill is registered in IBAS (Independent Betting Adjudication Service). The company that owns and operates the gambling brand is called WHG International Ltd. and is the actual license holder for any sportsbook and betting services the website offers. Long story short, the sportsbook is licensed and regulated by the Gibraltar Gambling Commissioner which also regulates 888sport, as well as by the United Kingdom Gambling Commission. William Hill also supports responsible gambling, by featuring links to multiple help charities such as GambleAware, GamStop, Gambling Therapy, and a few others.
Platforms That Can Run William Hill eSports Betting
It is only expected from one of the leading bookies online to be fully compatible with the latest software and hardware platforms. William Hill eSports betting is accessible through any devices that run on Android, Windows, iOS, and MacOS. When you learn that there are land-based locations for this bookie, you can imagine the dedication of the brand towards the availability of their services.
Making Deposits and Withdrawals – Banking Methods
Available Payment Methods
- Bank Transfer
- Yandex Money
It should be noted that the payment and withdrawal methods depicted within this paragraph might not be necessarily the same for every person that uses the William Hill eSports betting platform. Every jurisdiction supports their preferred methods, and it is ok if some banking methods might not be visible for you. Among the available ways, we count credit/debit cards, e-wallets, bank transfers, and even cheques. Some of those brands are Visa, Mastercard, EntroPay, PayPal, Neosurf, iDeal, Skrill, Neteller, Eco, Postepay, and others.
Most deposit methods do not charge a fee and arrive right away – in this number we count credit/debit cards as well as e-wallets. Things could be different for other methods, but the best way to make sure is to contact a customer service representative so you would find out for sure. Withdrawal of funds will not be happening, unless your account is verified correctly and has some funds in it (at least £5). Usually, withdrawals are processed through the method used to make a deposit, but if that method is unavailable, the sportsbook will then send any winnings through a bank transfer.
Privacy and Security is Important for This Bookie
The William Hill eSports betting platforms are one that is entirely dedicated to the protection of any sensitive information regarding its inner workings and the personal details of its customers. It utilises a combination between HTTPS encryption and Transport Layer Security (TLS) version 1.2, to ensure that ay communication between the punter and the platform is adequately encrypted. William Hill’s system undergoes regular security system audits, to ensure that all of its information protection protocols are on par with the current industry trends.
Bonuses and Promotions Galore
The William Hill Sports betting impresses with the number of promotions it offers. Currently featuring 15 different bonuses, they come separated into few groups: Bet Boost, Free Bet, In-Play Insurance, Flash Odds, and Sign-Up Bonus. All of those promotions are usually sport/market bound they are time sensitive and are subject to a large number of requirements. Sadly, out of that incredible variety of bonuses, only the free bet bonuses are eligible for use on CS:GO markets – which is still better than nothing.
Bet Slip and Wagering Types
As a leading act in the sports betting industry, the bet slip of William Hill sports is quite impressive. In addition to giving you a full overview of your bets, it supports numerous wager types such as doubles, trebles, forecast, Lucky 15, Heinz, and many others. The available sports and their markets determine all wager types. As per usual, the odds can be displayed in one of three formats – Fractional, Decimal, and American.
Live Betting and Streaming
The first selection of markets that appear on your overview field when you log in are all the in-play markets. A long banner on top will help you navigate easily between different sports, and see which ones are being played at the moment. Due to an underwhelming amount of eSports titles, there is rarely an in-play market that is available.
William Hill does feature a live streaming function, but it is a bit “special” to say the least. Positioned right above the bet slip, is a window of Betting.tv – an online news streaming service that shows commentary on current sports betting events. So far, we couldn’t find if we could “change the channel” to anything else than Greyhound racing, but it would appear that the live stream betting service is following its program. Although, some sources of the bookie point out that as long as you make a bet on any other sport, you will be able to enjoy a live stream of that market.
Classic Sports Markets
There are more than 35 separate sports sections under the bookie’s market list. Naturally, below the “popular” tab we see In-Play, Horses, and Football. Other popular sports include American Football, Boxing, Cricket, Cycling, Lotteries Basketball, Baseball, and others. While only recently introduced, there is also an eSports section that gives punters who are fans of electronic sports the chance to make a few wagers.
E-sport Markets and Tournament Events
Sadly, only two game titles are featured in this section! The eSports industry has certainly made an impression to William Hill as a brand because this bookie seems to favour Counter-Strike: Global Offensive tournaments. While the sportsbook does offer some markets on the game League of Legends, it is pretty easy to tell that CS:GO is something they favour. Here are the official CS:GO events which are featured in the eSports market roster of William Hill. Perhaps a drawback here is that although there is a variety of events, the odds you can bet on here are for a win/lose outcome.
Grand Hotshots Tournament – Organized by Quickfire
Held for the first time, the Grand Hotshots is a CS:GO tournament that breaks the mould with its conception – and we aren’t talking about a prize pool here. While the big prize is merely around $17,000 and compared to other tournaments is mere peanuts, it is how the competition was organised that has made considerable waves in the community. The organiser is Quickfire, which itself is owned by Microgaming, a well-known software developer of online gambling solutions. The Grand Hotshots event will see the participation of 16 teams split into four groups, which will compete in a best-out-of-three elimination bracket.
ESEA North America and Europe
One of the most prestigious eSporting events of the year, the ESEA (Esports Entertainment Association League) held in North America and Europe shows the best of the best. The total prize pool for any regional ESEA event can go beyond $30,000 and is held over the approximate course of 5 months. This allows for the William Hill eSports betting section to offer CS:GO markets at stable intervals. The winners of both the ESEA North America and Europe will have a spot at the Global ESEA challenge, which should also be featured by the bookie, once the time for it comes.
Nox Fire League – a CS:GO Exclusive
Usually, most tournaments feature several gaming titles, but in the cases of the Nox Fire League, this isn’t so. A CS:GO exclusive, this event is considered to be one of a “minor class”, but it does still feature attendance by professional gaming teams. With a complete prize pool of approximately $10,000 we wouldn’t say that it is a bank breaker – however, the bets on its markets may go many times over. Also seeing its first edition, Nox Fire League is sure to grow even more prominent, and if it is featured now by William Hill eSports betting, it’s going to be featured in the future as well.
A William Hill Sports Betting Mobile App
We were more than happy to discover that a William Hill eSports betting application is ready and available for both iOS and Android users. While Apple device users can visit the iTunes shop and download it there, Android customers will have to navigate to the “mobile” page of the sportsbook to download an installation file. While the app does allow you to do pretty much everything you can do in the browser version of the sportsbook, some features like live streaming might not be available. Nevertheless, a dedicated sportsbook app is always a significant advantage!
Customer Service Is Good
You can reach the customer service agents of William Hill Sports through live chat, email, and a telephone number. We always like to test out the chat function of any sportsbook we review, as it tells us many things in addition to how fast an agent will respond. After asking a few standard questions, the representative answered out inquiries in an understandable manner. There was a bit of time lag in the chat function; however, this could be due to Internet bandwidth interference. Of course, if you would like to hear a human voice, you can always call a landline – your call will come free of charge if you’re in the UK.
Restricted and Allowed Jurisdictions
It isn’t uncommon for some countries to be restricted from accessing the William Hill eSports betting website, but the list here is quite extensive. More than 80 countries are restricted from creating an account at William Hill and using any of its services. While some jurisdictions are indeed prevented from accessing the website, others are “semi-restricted”. What this means, is that in order to access some of the website’s features and services, the residents of such countries might need to meet a particular set of requirements.
For example, clients from Germany can access the sports betting section of the website; however, they won’t be allowed to bet on Lottery, Horseracing, Greyhound Racing, eSports, Virtual and Social/ Entertainment markets. Residents of the Republic of Macedonia will be able to access all features of the William Hill brand, with the exception of the sports betting website. In the case of Italy and Spain, residents would need to create a registration by using William Hill’s site with the appropriate regional domain extension (.it and .es).
Advantages and Disadvantages
- Great promotions
- Good odds
- Live events
- Populare eSports section
- Number of markets
A definite advantage of the William Hill eSports betting platform is that the brand itself is a veteran in the industry. It’s dedication to standard markets is remarkable, and the number of promotions is something you won’t find in any sportsbook.
Among the few drawbacks, we count the poorly populated eSports section of the bookie. Upon our official inquiry, we were informed that client requests don't determine the number of games and tournaments. Also, the types of wagers a punter can make are limited to win/lose only.
William Hill Makes a Promising Start in eSports
Seeing as the eSports section of William Hill was introduced relatively recently, we can overlook the fact that there are too few markets available. However, with eSports betting being a multi-billion industry, it is only a matter of time before the brand catches up and starts offering the variety eSports bettors are looking for. After all, twenty years of experience in the field have made William Hill into a well-recognised brand that not only follows the latest standards in the industry but also helps shape some of them.
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